ABOUT ME

Since graduating with a degree in Marketing and membership of the Marketing Institute of Ireland, I have spent the past 20 years working with iconic brands such as innocent Drinks and Waterford Crystal to fulfilling my lifelong ambition as a business owner and Mother.

MY MANIFESTO

I believe in the power of small, independent businesses to transform communities and lives. Let’s grow your business, together.

Empowering Businesses Across Industries to Thrive and Succeed.

After my daughter Stella was born, I fulfilled my childhood dream of becoming a shopkeeper by launching Lou & Belle in 2019, an ecommerce children’s boutique. Within a year, I built a thriving business generating six-figure sales, and year-on-year growth.

In 2023, I launched The Wing Woman to share my expertise and empower small business owners to achieve success. Since then, I’ve had the privilege of supporting lots of clients across diverse industries, including retail, professional services, charities and community-led organizations.

Pink tulips next to an envelope with red text "A love letter to small business founders."

The Wing Woman

VALUES

Close-up of a woman's ear wearing large colorful beaded earrings spelling 'LOVE'.

01. AUTHENTICITY

Empowering businesses to grow by staying true to their unique vision and purpose.

Person holding an envelope with the text 'A love letter to small business founders' in red, wearing a colorful patterned dress.

02. CONNECTION

Building meaningful relationships that resonate with audiences and foster trust.

Person holding pink tulips and a laptop against a red and black patterned dress.

03. CREATIVITY

Crafting innovative, standout solutions that make brands shine in their own unique way.

A bouquet of pink baby's breath flowers with purple thistle, arranged in a clear glass jar.

04. COLLABORATION

Partnering with small business owners to provide the support, tools, and confidence they need to succeed.