Ali Gibbons holding a sign with the text "YOU ARE THE BEES KNEES" in bold pink letters, smiling.

Marketing Strategy

What is marketing, and why does it matter for your business? Marketing is more than just advertising—it’s the strategy behind how you attract, engage, and retain customers. It’s about positioning your business in the right way, reaching the right people, and ensuring your message stands out in a crowded market. When done well, marketing drives growth, builds trust, and turns potential customers into loyal advocates.

BOOK A CALL

Let me take the guesswork out of marketing so you can focus on what you do best.

Running a small business is demanding, and marketing often takes a back seat when you're focused on daily operations. I provide expert strategic marketing solutions tailored for busy founders who either lack the time or the expertise to develop an effective marketing strategy. From defining your target audience to brand positioning and customer engagement, I create actionable plans that drive growth, ensuring your marketing efforts are both intentional and impactful.

Whether you need support for a specific campaign or a long-term marketing strategy, I offer hands-on practical, results-driven solutions designed to fit your business. I can help refine your messaging, improve customer engagement, and develop marketing plans that align with your goals. My mission is to help you attract the right customers, maximise your resources, and build a strong foundation for sustainable success—so you can focus on running your business with confidence. Ready to take the next step? Book your free 20-minute consultation today, and let’s find the perfect solution for your business.

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Services

  • I’ll create a tailored marketing plan that aligns with your business goals, providing a clear roadmap to guide your efforts and drive results.

  • I’ll help you define and understand your target audience, ensuring your message speaks directly to their needs and motivations.

  • I’ll design and implement creative, results-driven campaigns that capture attention, engage your audience, and elevate your brand.

  • I’ll provide one-on-one coaching to empower you with the knowledge and confidence to manage and execute your marketing strategy effectively.

Recent Work.

SOCIAL MEDIA

WEB & DIGITAL