Dr Joanna Fortune: Transforming Family Life Through Connection and Play
Dr Joanna Fortune is an accredited clinical psychotherapist renowned for her expertise in the parent-child relationship. Since founding the Solamh Clinic in Dublin in 2010, she has supported countless families navigating a variety of challenges. As the author of the popular 15-Minute Parenting series, Joanna introduces play-based techniques to help families connect, reducing tears and encouraging more moments of joy and laughter. 

The Wing Woman’s Challenge
Joanna needed a fresh brand strategy and online presence that reflected her playful yet professional approach. Our goal was to build a cohesive brand concept that celebrated the essence of her work: connection, play, and meaningful family interactions. Inspired by the vibrant colours of a child’s toy box, we crafted a colourful brand identity. The centrepiece of the project was the launch of Joanna’s new Kajabi website which launched her new15-Minute Parenting membership platform. This responsive, fully automated program makes her expert parenting advice easily accessible to busy families. This project included: Brand Strategy, Visual Identity, Kajabi Website Design & Development, Membership Development, Brand Collateral, Social Media Strategy.