
The Barrel Sauna: Ireland’s Home for Heat, Health, and Happiness
The Barrel Sauna is a space where wellness, community, and experience come together. Founded by Rob and Laura, this inspiring venture is the result of over 20 years of sauna passion, 10 years of dreaming, and several years of dedication to creating something extraordinary. The mission of the Barrel Sauna is to reintroduce sauna use as a regular practice and provide a safe, welcoming space for people to discover the transformative benefits of sweating. A small business with big dreams the Barrel Sauna is on an epic journey of growth.
The Wing Woman’s Challenge
Over the past year, I’ve had the privilege of working closely with Rob and Laura to grow The Barrel Sauna into one of Ireland’s leading sauna brands. From strategic marketing consultancy to creating an engaging online presence and launching new products, my role has been to amplify their vision and connect with their community. Our collaboration has helped solidify The Barrel Sauna as a true success story in the sauna space. Rooted in strong core values of wellness, experience, and community, the brand has grown significantly through:
Strategic Marketing Consultancy: Building a roadmap to expand the brand’s reach and impact.
Website Design & Development: Crafting an intuitive, user-friendly platform to showcase locations, services, and booking functionality.
Social Media Strategy & Management: Developing engaging content that connects with a passionate community.
Event & PR Management: Supporting new location openings with impactful campaigns and events.
Today, The Barrel Sauna is celebrated not just for its high-quality sauna experiences but for the sense of connection it fosters in every visitor. Book a session and experience the magic for yourself!






Photography by Amanda Hatton